CMO On The Go

CMO On The Go


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IBM Watson Advertising David Neway — Episode 2

August 07, 2018

Approximately 80 percent of data in the world is "unstructured data." Learn why unstructured data matters to marketers today — and how to make sense of it using AI to generate better marketing outcomes. David Neway, Head of Product Marketing,

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CMO On The Go
By Lauryn Chamberlain
New York, NY
Episode 1: Jeffrey K. Rohrs, CMO at Yext
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