Remember "Whip Inflation Now"? If you don’t, you weren’t old enough in 1974 to experience an inflation rate of 12% (it got worse: In March 1980 inflation peaked at 14.76%). When President Gerald Ford introduced the “WIN” button—“Whip Inflation Now”—it was a rallying cry for the country to help combat the inflationary spiral that was causing major economic dislocations and rapidly rising interest rates.