So, youve written your masterpiece, recorded your album, shot your independent film - now what? How do you get the world to notice? The role of a publicist in the life of any creative or business endeavor can be the difference between financial success or failure. But what does a publicist do? Where do you find one? What do they cost? What impact can you realistically expect? Candi and Randy are joined by veteran PR guru Michael Caprio, of Caprio Media Design, to discuss all these topics and more. In Michaels 25+ years of experience in the world of public relations, he has handled campaigns for musicians, authors, actors and theatrical productions. His past and current client list includes Olivia Newton-John, Jon Secada, John Tesh, The Chippendales, Jim Brickman, Jonathan Butler, Rick Braun, Matt Zarley and many, many more. If youre an independent creative, listen in for tips for what you can do for yourself and what you should leave to the professionals of PR.

Candi and Randy | Michael Caprio - Caprio Media Design | Publicity | PR | Social Media