Implementing Personalization  Everybody likes to feel special and if you feel special, if you think that a message is carved out for you, without even knowing it, you’ll have more of a chance for that

THE ROLE OF DIRECT MAIL IN 2018: USING THE BUYER LIFEC [...] The post Direct Mail and Marketing Automation appeared first on BuyerGenomics.

Today's episode is part one of a two-part podcast on direct mail and database marketing with our very special guest Gary Beck. Gary is a DM veteran and a tremendous wealth of knowledge we’re very happy to have with us. In part 1: The Role of Direct Mail

USING PAID SEARCH IN AN OMNI CHANNEL MARKETING STRATEG [...] The post Using Paid Search in an Omni Channel Marketing Strategy appeared first on BuyerGenomics.

On today’s episode, we have Mike Ferranti Founder and CEO of Endai. In this episode, Damian and Mike speak about the shift in thinking Marketers need to do when thinking about new customer acquisition. Many marketers today think of customer acquisition

On today's episode, we have Mike Ferranti Founder and CEO of Endai. In this episode Damian and Mike detail how to transform your business by acquiring not just any customer but customers that buy like your very best customers do today.

On today's episode, we have we have recurring guest Gary Beck 30 year marketing veteran. Damian and Gary cover Share of Wallet. For those who do not know what share of wallet is well it is simply calculated as the amount of money spent on your products ve

NEW CUSTOMER ACQUISITION: MARKETING STRATEGIES TO SCALE [...] The post New Customer Acquisition: Marketing Strategies to Scale up your Acquisition [Part 3] appeared first on BuyerGenomics.

NEW CUSTOMER ACQUISITION: THE (REAL) COST OF NEW CUSTOM [...] The post New Customer Acquisition: the (Real) Cost of Customer Acquisition [Part 2] appeared first on BuyerGenomics.

THE 4 P’s OF MARKETING AND NAILING THE RIGHT MARKETING [...] The post The 4 P’s of Marketing and Nailing the Right Marketing Mix in 2018 appeared first on BuyerGenomics.