Annemarie Rodda joins us from Adelaide, Australia where she runs an offline and online adult shop. The shop is designed with a rich and luxurious atmosphere where customers can shop for products in a non-confronting environment. Addora Live also has a Youtube channel with over 500,000 views, where Annemarie makes videos on new products, customer questions, and tips to build trust with her audience.


Topics Discussed:

  • 04:00 - Background of Addora Live

  • 07:00 - Dealing with people judging your entrepreneurial efforts

  • 08:00 - How Addora Live differentiates from other adult stores

  • 12:00 - The offline vs online shopping experience

  • 13:00 - Collecting customer feedback offline vs online

  • 16:00 - Annemarie's experience with Youtube marketing

  • 18:00 - Variance in view counts on Youtube and analytics

  • 21:00 - Mindset of making your first few Youtube videos

  • 23:30 - Challenges of managing offline and online inventory together

  • 25:30 - Finding marketing ideas and your brand image for an adult store

  • 29:00 - Using word of mouth, PPC, Google+, Facebook Ads

  • 30:00 - Addora Live's typical customer in the offline store

  • 34:00 - Seasonality in sales of Addora Live

  • 35:00 - Communicating and reading customer body language offline

  • 38:30 - Switching from Shopify to BigCommerce

  • 40:00 - Off-site SEO, article writing, and link-building

  • 46:00 - Surrounding yourself with like-minded and high caliber people


 


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