Annemarie Rodda joins us from Adelaide, Australia where she runs an offline and online adult shop. The shop is designed with a rich and luxurious atmosphere where customers can shop for products in a non-confronting environment. Addora Live also has a Youtube channel with over 500,000 views, where Annemarie makes videos on new products, customer questions, and tips to build trust with her audience.
04:00 - Background of Addora Live
07:00 - Dealing with people judging your entrepreneurial efforts
08:00 - How Addora Live differentiates from other adult stores
12:00 - The offline vs online shopping experience
13:00 - Collecting customer feedback offline vs online
16:00 - Annemarie's experience with Youtube marketing
18:00 - Variance in view counts on Youtube and analytics
21:00 - Mindset of making your first few Youtube videos
23:30 - Challenges of managing offline and online inventory together
25:30 - Finding marketing ideas and your brand image for an adult store
29:00 - Using word of mouth, PPC, Google+, Facebook Ads
30:00 - Addora Live's typical customer in the offline store
34:00 - Seasonality in sales of Addora Live
35:00 - Communicating and reading customer body language offline
38:30 - Switching from Shopify to BigCommerce
40:00 - Off-site SEO, article writing, and link-building
46:00 - Surrounding yourself with like-minded and high caliber people
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