Build My Online Store - E-Commerce, Entrepreneurship, & Travel

Build My Online Store - E-Commerce, Entrepreneurship, & Travel


#34: E-Commerce SEO with David Hehenberger from Shopping Cart Labs

February 16, 2013

Does keyword research, on-site SEO, and link-building confuse you? Tune in to this episode with David Hehenberger from Shopping Cart Labs, where we go over SEO basics and best practices in E-Commerce. David was previously the in-house SEO operator for Modern Cat Designs in Episode #4 and other businesses, and has since taken his extensive SEO experience into his own consulting firm.


 


Topics Discussed:

  • 03:00 - How David got into SEO for an e-commerce store
  • 05:30 - Top-down view of SEO and big picture concepts
  • 06:00 - SEO Campaigns vs. Google PPC
  • 09:00 - Being at the mercy of Google's algorithm
  • 10:00 - Gray-hat vs. White-hat SEO and the risks
  • 13:00 - Getting keyword research done correctly
  • 15:30 - How to evaluate keywords for a niche
  • 16:30 - Site architecture, head keywords, and long-tail keywords
  • 17:00 - Long-tail keywords and product categories
  • 18:30 - Using branded and product keywords together
  • 20:00 - Exact match domains and keywords in URL
  • 21:00 - Google "Penguin" update and the over-optimization penalty
  • 21:30 - Link diversity, natural linking, anchor text links
  • 23:00 - Image <ALT> tags and Google image search
  • 24:00 - Title, H1, H2 and meta descriptions
  • 26:00 - Link-building and top 10 SEO competitors in Google
  • 27:30 - Not every link is built the same and finding the best ones to go after
  • 28:30 - Guest posting in your niche for back-links, traffic, and sales
  • 29:00 - How to find guest posting opportunities
  • 31:00 - Product/market fit and natural sharing / link-building
  • 32:00 - Content marketing and SEO purposes
  • 35:00 - Social signals vs. website backlinks
  • 36:00 - Google "Rel Author" and SEO benefits
  • 38:00 - Duplicate content penalty and product descriptions
  • 40:00 - Manufacturing your own products, marketing, and SEO
  • 40:30 - Red flags and metrics to look for when hiring an SEO provider
  • 41:30 - Monthly reports from SEO consultants, traffic vs. rankings
  • 43:00 - How to evaluate if a potential SEO consultant is a good fit
  • 44:00 - Sharing SEO strategies and gray-hat link-building
  • 47:00 - How SEO fits into the bigger picture of online marketing

 


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NEED HELP? If you need a consulting session to take your idea or e-commerce store to the next level, check out buildmyonlinestore.com/help to get in contact with me, or shoot me an email terry@buildmyonlinestore.com.


NEED TRAINING? Interested in online eCommerce master classes about SEO, marketing, and conversions? Help choose a topic by filling out a one question survey at www.buildmyonlinestore.tv


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