This week I have Josh Smallbone, President of Premiere Collectibles to talk about how the autograph and rare book industry works online. With a unique business model of having limited inventory as an online retailer, tune in to hear how they differentiate themselves as the #1 seller of these books.



Topics Discussed:

 



  • 02:20 - Background of Premiere Collectibles

  • 04:00 - Sourcing inventory of autographed books

  • 05:30 - Sales process of sourcing inventory

  • 07:00 - Dealing with sports stars and autographs

  • 07:40 - Pricing of autographed books, supply and demand

  • 09:45 - Competing with Amazon

  • 10:15 - Rare books vs autographed books

  • 11:30 - Profile of collectors and avid fans

  • 12:30 - How the market has changed for independent retailers

  • 13:30 - Exclusivity as a competitive advantage

  • 15:38 - Building relationships with the top book publishers

  • 17:40 - Two-pronged approaches to relationship leverage

  • 19:00 - Strategy for building relationships with B2B contacts

  • 21:00 - Certificate of authenticity and auto-pens

  • 24:50 - Setting aside inventory as future investments

  • 25:45 - What happens when inventory runs out

  • 27:30 - Limitations of the business model

  • 30:20 - Insurance on the products

  • 34:30 - Importance of having a strong customer list

  • 35:00 - Lifetime value of a customer for Premiere Collectibles


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