The NO BULL$H!# Marketing Podcast

The NO BULL$H!# Marketing Podcast


292: What Worked at Apple Didn’t Work for JCPenney

April 02, 2019

What do Apple and JCPenney have in common? Ron Johnson. - Ron Johnson was originally known for making the Apple Store into the popular platform that it is today. He took that success and left Apple for JCPenney where he became their CEO in 2011.