<!--StartFragment--><!--StartFragment-->Perception which is the deepest driver in human nature automatically influences our emotion and motivations. When we try to change things, we typically try to change by approaching our motivations or our emotions or trying to deal with behavior. There is some merit to doing that. But when we can get into the perceptions that automatically influence the motivations change is much easier.  - Erik Van Alstine <!--EndFragment-->Sponsors Hostgator hosts your website. As you have heard on the show, you can get a 30% discount on the hosting of your next creative or business project’s website hosting by clicking here.Designcrowd allows you to design logos, web sites, graphics and more. Use the promo code creative for $100 off your first design project. Twenty20: Twenty20, where creatives go to get inspiring, authentic stock photos.Today, Twenty20 is offering Unmistakable Creative listeners a free trial of 5 photos so you can see for yourself. To start your trial, go to twenty20.com/unmistakableErik Van Alstine is a humorous, dynamic communicator and strategic leader whose mission is to promote transformation in people and organizations around the world. Erik is the author of Automatic Influence: New Power for Leading Change, The Code: Unlocking New Power to Solve Problems and Get Things Done, and Breaking Free. Erik is also founder of Project 28, a learning provider for non-profit organizations.<!--EndFragment--><!--EndFragment-->