I don’t care who you are. Even billionaires. We like to be surprised and delighted. Most people I would say walk around feeling under-appreciated and not over appreciated, whether it’s by your family, by your employee, by your kids….In general most people feel under appreciated by their most important relationships. So I think when you gift no strings attached, and it’s not an obligatory year end gift. I don’t send one gift between Thanksgiving and Christmas because that’s an obligation. But when somebody gets a gift just because “I was thinking of you” or just “because of who you are”, I don’t care if you live in South America or Nowhereseville, Ohio, that makes people feel a certain way. And we all crave that appreciation and acknowledgement as a human being. When you tap into that feeling, it’s powerful. And I think we’re all wired at a DNA level, to want to reciprocate it in some, way, shape or form eventually. - John RuhlinSponsorsHostgator hosts your website. As you have heard on the show, you can get a 30% discount on the hosting of your next creative or business project’s website hosting by clicking here.Designcrowd  gives you access to an entire creative team at a price that is accessible to anyone. For $100 off your first design project, click here and use promo code CREATIVE.John Ruhlin is the author of Giftology and drives sales growth by teaching gifting strategies to leaders in the pro sports, non-profit, and business world.