"When you’re truly unmistakable, the competition becomes completely irrelevant. You’re not the best option. You’re the only option. When you’re the only option people don’t price shop, compare or wait for what you’re selling to go on sale. If you’re the only option people will wait in line to buy your product regardless of what it costs, or in some cases regardless of what you’re selling" -Srinivas Rao Books and ResourcesUnmistakable: Why Only is Better Than BestThe Life and Times of a Remarkable Misfit The Happiness Advantage Ycombinator How to Start a Startup PodcastOffcamera with Sam JonesSponsorsHostgator hosts your website. As you have heard on the show, you can get a 30% discount on the hosting of your next creative or business project’s website hosting by clicking here.Designcrowd  gives you access to an entire creative team at a price that is accessible to anyone. For $100 off your first design project, click here and use promo code CREATIVE.Srinivas Rao is the host and founder of The Unmistakable Creative. He's also the author of Unmistakable: Why Only is Better Than Best.