Particularly in America, we think that influence is bad. It’s not a four letter word but it’s pretty close. There’s this myth of the non-conformist. We’re all different. We’re all separate. We’re all completely original and different from everybody else. And that’s not true at the end of the day. Not only is that not true,influence just isn’t as bad as we think. Imagine for a moment that you couldn’t pick a car mechanic or a restaurant to try or what movie to see by talking to anybody, if you had to figure out yourself, every restaurant you’d ever try, every book you’d ever read, every movie to ever see. You had to do all the work to figure it out yourself. You had to read all the reviews and the information and sift through it. Life would be really difficult. So many times others help us make better decisions and also faster decisions. We read online reviews to help us pick something. We talk to our friends to help us figure out what to do. That’s influence. And that’s definitely not a bad thing. - Jonah BergerKey TakeawaysThe power of learning from people without comparing yourself to themCreating the time and space to ask interesting questions Insights into the future of education How influences shape our lives The one trick that causes a negotiation 5x more successful Implications of social influence on the 2016 selection Books and ResourcesThe Tipping PointMade to StickDecisive Contagious Invisible InfluenceA Matter of TasteSponsorsHostgator hosts your website. As you have heard on the show, you can get a 30% discount on the hosting of your next creative or business project’s website hosting by clicking here.Designcrowd  gives you access to an entire creative team at a price that is accessible to anyone. For $100 off your first design project, click here and use promo code CREATIVE.Sanebox: Don't let your email drive you crazy. Gain your sanity back and get your inbox organized with Sanebox. Sign up for a free trial. No credit card required.Freshbooks allows you to easily send invoices and get paid by our clients. Claim your free one month trial by visiting Freshbooks.com/CreativeJonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and the bestselling author of Contagious: Why Things Catch on, and  Invisible Influence: The Hidden Forces that Shape Behavior