Better PR Now with Mark Phillips
Latest Episodes
021 - Fred Wellman - Hardest working man in PR
Exposing the power of a niche public relations agency with deep expertise
020 - Curtis Sparrer on why celebrity interviews are like a high-performance sport
Curtis Sparrer shares terrific insights into how to set up really successful media engagements, tips on working with celebrities (he's worked with George Takei of Star Trek fame), and some of the intricacies of PR in FinTech.
019 - Josh Elledge generated $6 Million in free publicity!
Grow your authority to build your business
018 - Authority Marketing: Michael Greenberg's secret sauce for positioning brands
Authority Marketing is Michael Greenberg's secret sauce for positioning people and brands. It is the act of positioning someone as an expert in order to bring in more business. As founder and chief strategist at Call for Content, Michael shares his...
017 - Kill the PR Girl: Amy Sutton shares why diversity is key to powerful Public Relations
Amy Sutton, founder of , takes us on her journey from law to PR. She shares why diversity is key to powerful Public Relations. We also explore the importance of relationships in PR and communications, and how to set expectations in client-agency...
016 - Jake Eisenberg turbocharges lead generation via social media
I'm joined by Jake Eisenberg, president of Reach Digital Group. Jake shares his approach to local marketing and explains how he uses social media to boost lead generation and acquire solid leads. His company specializes in helping local businesses,...
015 - Strategic Communication lessons from the Marine Corps
I'd like to share strategic communication and stakeholder engagement lessons from the commandant of the Marine Corps. So to set the stage, in Washington D.C. the Marine Barracks Washington is downtown. If you've ever heard of 8th and I, that's Marine...
014 - Secrets to Win Tech PR - Curtis Sparrer of Bospar PR Shares Secrets of His Award-Winning Boutique Tech Public Relations Agency
The most important thing with PR is asking your clients what business results they want to achieve. And then reverse engineering a PR program around that. Welcome to another episode of Better PR Now. This episode is sponsored by our official...
013 - Jason Anderson explains why emotional stories hook customers
I have a conversation with Jason Anderson, Senior Director of Marketing and Communications at Capital Impact Partners in Washington, DC. This is the first podcast ever recorded in a Wholefoods Supermarket, and I know it's the first podcast recorded in...
012 - Roll up your sleeves and get in the trenches - Megan Driscoll of EvolveMKD
Megan Driscoll of EvolveMKD