Entrepreneurs in Action

Entrepreneurs in Action


EIA 048 Feed Camp 2018 Part 2

December 06, 2018

John Cheng, Aaron Wong and Wynne Peh are three participants of Feed Camp 2018 and we find out the background to their participation

The issue and what if a solution is not found stated by John from Cheng Yew Heng Candy Factory.

            “… even in FEED Camp 2018 which is really about feeding, you know a very big 9 billion population in 2050, where if we don't come up solution right now, when we reach that stage, you know, food as a resource can be seen as a tool for war.”

Innovative ideas based on waste from Aaron Wong from SinFooTech

            “ Because I mean what we're trying to do is that we're taking a waste by-product and turning them into Innovative consumer products that never been seen before and they have a fair bit of commercial value as well…”

And top secrets under development from Wynne Peh also with Cheng Yew Heng Candy Factory

            “We have right now before the new office and the new labs comes up in Q1 next year. So I think we were doing good with kombucha but it's all secret right now. We can’t reveal too much of it.”

This conversation was part 2 of a four part series published on the AsiaTech Podcast platform where I am also a guest host.

So now without further delay lets begin.

As well as:

John: States his role as director of Cheng Yew Heng Candy Factory a very traditional family business modernising and the creation of Innovate360
Aaron: States the benefit of SinFooTech being part of the Innovate 360 initiative to develop new startups that develop new foods.
Aaron: The creation of a new Soya alcoholic named Sachi from soya waste.
John: scouting for individuals and startups to join the Innovate360 program during the FEED Camp 2018
Wynne: states her role supporting John and Innovate360 as they move into uncharted territories in Singapores food industry
Wynne: Innovate360 and the creation Singapores first incubator facilities focused on food in order to produce a more sustainable food ecosystem, is the focus of FEED Camp 2018
John: The uncharted territory that Feed Camp 2018 will explore
John : adds his grand father starting the Cheng Yew Heng Candy Factory’s history in 1947 making Chinese candies and preserved fruits, trading their own raw materials in the 1990s to now being one of the bigger players in Asia in sugar, rice and flour
John: Along with automation and maintaining the traditional sugar based products
John: The Jewels was initiative started in the last 2 years ago that transformed a very traditional rock into something young and trendy
John: How he was called from a career in the banking industry back to the family business where he found himself as a young manager having to modernise the business
John: The challenges of changing processes, building trust with the employees in order to move the company in a new direction with his brothers
John: Entering the business with a vision to put in place systems, raise productivity, attract younger talent, talk about succession, and grow the business
Aaron: The gratitude towards John in passing on his fantastic experience as a mentor and partner to help develop SinFooTech as a startup in the food industry
Aaron: his journey from a brief corporate background in the aviation industry before joining SinFooTech was only a matter of time as his parents were entrepreneurs
Aaron: Why food entrepreneurship should not be overlooked
Aaron: Overcoming the biases associated with using waste to produce new forms of food, which are nutritious and tasty.
Aaron: Producing alcoholic beverages from waste soya
Aaron: Going from producing food in the laboratory to factory production with the help of Innovate360