Asher Strategies Radio
Latest Episodes
How Brand Messaging Can Smooth the Path to Revenue Growth
John Asher interviews Kate Di Leo, a branding and messaging strategist, about the role of marketing in driving revenue for companies. They discuss how marketing and sales need to work together in tand
Lessons for Marketers: Adapting to the Changing Landscape of ChatGPT
In this episode, John Edwards will answer some of the burning questions about ChatGPT and the impact it has on the world of marketing. Hell give us some insight into the technology behind it and the
Accelerate Sales Growth through Empathy, Emotional Intelligence and Research
John Asher is joined by Fred Diamond to discuss the changing landscape of sales in the post-pandemic world. With the advancement of technology and increased access to information, sales professionals
ChatGPT: The Future of B2B Sales
In this episode, John Asher sits down with social media expert Judy Schramm to discuss the power of ChatGPT for B2B marketers and sales professionals. With ChatGPT's rapid growth, reaching 5 million u
Aligning Sales and Marketing Strategy and Execution to Optimize Growth
One of the most difficult and enduring challenges business leaders face is the misalignment of sales and marketing. And Brian Beveridge knows how to fix this. Even if you have winning talent and winni
Top Cognitive Biases for Salespeople to Master: Seven Through Twelve
In our previous episode, John Asher covered the 6 Most Important Cognitive Biases a Salesperson Must Overcome.In this episode, John talks about the next six cognitive biases out of the 47 that pertai
Six Most Important Cognitive Biases for Salespeople to Master
There's been this international consortium of neuroscientists in 70 countries, sharing their research, sharing their studies in the cloud. So all of them get to see what everybody else is doing. The g
Being Honest Isn’t the Same as Being Mean or Brutal, But It’s Necessary
Join these two authors, John Asher and Vincent Burruano, talking about what took them so long to write their books. That leads to the motivation behind Vincent's latest book, "A Daily Dose of Sales Wi
How do you hook prospects to stay, listen, then tell their story?
In this episode, John Asher is joined by the author of "Seven Stories Every Salesperson Must Tell", Mike Adams. One of the best ways to get someone, specifically a business prospect, to pay attention
What Buyers are Telling Us About Digital Transformation
In this final piece of John Asher's series on Digital Transformation. Do you think your company has already been digitally transformed? How about your sales team? This isn't just for larger companies.