Analyse Asia with Bernard Leong

Analyse Asia with Bernard Leong


Episode 173: Perx & the future of SaaS in Asia with Anna Gong - Analyse Asia with Bernard Leong

March 29, 2017

Anna Gong, CEO of Perx Technologies joined us in a conversation on how she has transform the mobile rewards company from a consumer to an enterprise mobile loyalty platform embedded with AI and where it is heading. She discussed the coverage of Perx across Southeast Asia & how they are serving the different customers and stakeholders. Last but not least, she offered her perspectives on the major trends in software as a service (SaaS) business models and women leadership in the workplace. 

Here are the interesting show notes and links to the discussion (with time-stamps included):

Anna Gong, CEO of Perx Technologies (@AnnaLGong ‏, LinkedIn) [0:39]

How did you start your career and move from US to Asia? [1:21]
Through your career, what are the interesting lessons learnt? [2:35]

Perx [3:34]

I understand that Perx started off as a consumer company, and you have pivoted it from consumer to enterprise focus after taking over from the founders who have left the company. Usually, it is difficult to perform a surgery on a company. How did you end up with the challenge? [3:34]
What have you done to mitigate the challenges to bring it to its present form? [6:37]
In your perspective, what is the present mission and vision of Perx? [7:32]
What are the solutions that Perx helps to solve their current enterprise customers and who are the customers of Perx? [7:50]
How does Perx balance across the different stakeholders: users, merchants and enterprise? [9:23]
What is the coverage of Perx across Asia Pacific? [10:08]
Can you discuss any interesting case studies (business examples, best to use different cases in different countries) about the company? [11:08]
Can you talk about how you are planning to embed AI into Perx? [13:11]
Who are the investors of Perx? They include Golden Gate Ventures, RHL Ventures and Eduardo Saverin, co-founder of Facebook [14:19]

Women leadership and trends across Asia [14:50]

Congratulations on your recent Women Entrepreneur Awards 2017 under the pulsar category in Singapore and of course, as a woman business leader, what are your advice to the younger generation of women & men out there? [15:12]
What do you think need to change for the workplace so that we can see better diversity with women in leadership? [16:09]
Some founders claim that SaaS business models are not gaining traction in Asia, what are your thoughts about the SaaS business and the culture of larger corporations adopting SaaS models? [17:15]
Are adoption of SaaS models in enterprise technologies dependent on the types of economy for example, developed markets such as Singapore & Hong Kong and emerging markets such as Indonesia? [19:51]
What are the major trends you see in the enterprise and AI space moving forward? [21:20]

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