Does your content stand out in a crowd?  Or is it lost in a sea of sameness despite implementing an employee advocacy program.  It isn't enough to put the content out there in the hopes that people will find it.  You have to deliver the right content in the right way in order to get noticed.  This is the expertise of Gaetano DiNardi, VP of Marketing at Sales Hacker.  Caetano is a musician turned SEO and Content Marketing expert.  His background as a musician combined with his technical marketing acumen creates a unique hybrid of creative and analytical skills that we were luck enough to tap into in this interview.