Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Wooc

Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Wooc


Know, Like, Trust for Amazon Sellers

July 11, 2019

Know
- people need to know you/your product exist. On Amazon, this means ranking well (within top 6 slots, preferably top 3) for specific keywords. Which implies smart keyword targeting.

Which also implies knowing your consumer.

Information is not short online.
What is lacking is attention.

To get this, you need to be relevant and you need to appear as often as possible.
“Visibility=Credibility”
On Amazon, this means ranking organically for many relevant keywords (often long tail to start with); sponsored ads; branded/headline ads; appearing on other listings etc.

Off Amazon, Visual media are good.

You may choose to do FaceBook ads and even Google retargeting or Youtube ads. Instagram ads are great value at the moment for the right kind of products.

It has to be affordable and produce an ROI - so on Amazon is the best place to start - but it doesn’t have to be where you finish.
Your product is your best advertising 
In the end, the best way to get more visibility is to get your products into the hands of as many consumers as possible.

The more you can persuade those consumers to share the product/knowledge of it with others, the more you leverage that to getting known by others.

”Brand Ambassadors” can be very helpful here.
Like
People (consumers) need to like your brand and your product.

On Amazon this means good main image, average review, good price to get click.

On listing (to get the actual sale): great images, including infographics and attractive lifestyle shots (including models!) and well written text.

But a big percentage these days will google your brand too.
So you want a nice social  presence (Instagram is huge in younger demographics) - and probably a decent-looking website.
Trust
Promotion is epidemic online, as are big promises.

What is lacking the most is trust.

This is the genius of Amazon - they created a system of reviews by consumers that is trusted (sometimes wrongly) more than what merchants say (probably rightly!)

“People don’t care how much you know until they know how much you care”

Consumers - or would-be consumers  -  need to get the feeling you have their best interests at heart.

Saying it is not enough. You need to show it.
Show don’t say
Here are some ways to show that you care:

* By understanding their needs
* articulating their needs;
*  taking the trouble to create beautiful images
* Above all, making wonderful products
*  With giftable packaging
*  and great customer service, should this be needed.

The best way is to start is to “articulate” their issues  very clearly - thus showing you understand them. “Articulate” in this case including images as well as (in fact more importantly than) words.

Understanding is a huge emotional “deposit” in the emotional “bank balance”.

After that, people are more willing to listen to what you have to say.

Transcript
Michael Veazey 1:19
Hey there, welcome to amazing FBA. This is your host, Michael vz, and welcome to the show. I've got a fairly simple overarching concept to talk about today. But which is, like a lot of things simple in theory. But the question is simply, are you doing it? And if not, what could you do to implement this is a strategic level marketing thought, is based on a simple concept called k lt. And I'll explain what that is in a second. That's created by Dan Kennedy, or at least articulated by him. not new. But a very neat way of putting it k lt is not like a sort of sandwich or Kentucky Fried Chicken or something like that. It sounds will know like and trust.