Minisode 25 Discovery Day Workshops

Discovery day workshops are a great way for potential clients to see and hear what you offer. We go over the 3 marketing videos to get people in the door as well as the basic structure of the live workshop.

Episode 25 discovery day workshops. I'm the host, Dr. Justin Trosclair. This is the doctor's perspective. Many. So today's episode is pretty cool. When I interviewed Dr. Jared Carter, cash-based physical therapy in episode www.adoctorsperspective.net/132 . We mentioned the episode that I'm talking about today, which is cash-based practice Episode 82. So my Show Episode 132, Jared Carter show, Episode 82. I thought that's gonna be fun.

Before we get into that, we revamped the acupuncture book websites, the direct sales page is called adoctorsperspective.net/bundlepacks completely revamped that. And then if you want to try five protocols for free, insomnia, anxiety, low back headache, and knee pain, you get everything, the points, the pictures, how to do it, you know, program, yo, you get it all. And that is just adoctorsperspective.net/naprotocol as a needle as acupuncture. So NAprotocol, okay, let's get back to the show.

So the guy interviewed paid 90 grand for this intense gait
analysis. And he's the only one of the area's doing it, but still has a ton of
money to invest into something up front, when most people are saying, keep your
overhead low. So what he did was he worked 30 hours at a regular job. And then
30 hours on his own because he had to pay because he had to support his family
this time while I grew his clinic. And what he did was he listened to a lot of
podcasts, they gave him the motivation to like man, I can do this, I can charge
cash. And all this, he made sure to get a no to competing from the doctor that
he was working with.

Obviously, at that point, he was shot over the same town,
his vision 36 visits a week, that's nine per day, for a 10 hour day, he charges
$215 for follow up, which is an hour long in 250 for an exam, and one thing
they did to try to get people in the door is to do a free discovery. It's a
30-minute visit free discoveries, what they call it. And they also can give
like some free reports, you want to be a hero to the patient, the doctor,
again, you're the guide, it goes back to that story building, the doctor is the
guide, that hero is the patient.

There's a program they use called patient accelerator, you
can just go to Jared carter.com, slash pap, pineapple, Apple pineapple. So PHP,
and then it's almost like,

Okay, how do I get patients My goodness, you know, I spent
all this money. It's kind of a niche thing. I mean, I've been part of a running
group for these ankle injuries, but I got to give a name out there more. So
what they did, they're doing Facebook ads, Google ads, to try to promote
workshops, and they all they will use videos of exercise in this as well.

So here they would describe the problem that a patient could have. And then one quick win. And that's the first video, so paint the problem. And then like some kind of quick win, whatever that means for your professional. the second video, what's the solution, go deeper, maybe grass and make movies the group approach. Maybe it's you know, DNS, but what's the solution that's going to get them where they need to go, then the third video is the pitch, the free PDF, the workshops, and whatever. And of course, on that second video,