A Doctor's Perspective Podcast

A Doctor's Perspective Podcast


M 23 Onboarding Staff Tips and Gym Class Specifics

July 11, 2019

Minisode 23 Onboarding Staff Tips and Gym Class Specifics

Onboarding with a 30 and 90 day trial period, what to look for in those days, trainability, ideal small group class size for a clinic, and how to calculate per person fee.

I’m your host, Dr. Justin Trosclair, and we're back with
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Today's show is from a podcast called masters in fitness.
This episode is 50 principles of high-profit fitness business, Joe. Again, if
you're new this, these are just summary. These are kind of highlights the
bullet points from podcasts that I listened to. So she was a flushed out
version, check out the full episode. That's the point.

So this guy started with like a smaller clinic. And they
were doing four to one class sizes. So four people per trainer or doctor. And
then they got so good. They wanted to 6000 square feet and ended up getting to
a 16 one ratio. But they start having attrition problems and all this and the
community was kind of wavering. And I'll man you know what it was that personal
touch was lost. So we went back to six to one, I think four to six. I think
another episode we did www.adoctorsperspective.net/136
 is like a good start up to eight if you
had the square footage for it. So that's right in the ballpark right there. We
talked about fees, you got to figure out what are your expenses? Plus, what
margin Do you want to have? And then just work backward.

So does that mean? You got $6,000 in expenses, and you want
to make 30%? profit, add that to it and then work backward on like, what do you
would you need per class? And when you get the per class, you divide that out
by you know, what do you have four people or six people and say, Okay, well, I
need to charge this much for each class. Remember, remember, you don't have to
have a doctor to deliver these classes, you can pay like an athletic trainer, a
personal trainer, and so you're looking at 25 bucks for like a trainer per
hour. And if you charge 25 for each client or shoots, you may send her dollars
in that hour, that's just a $25 fee per person that's in the glass. And again,
the trainers may only make $25 an hour. So they're not expensive when you have
these classes like this.

But what's important too, is you got to have a system so someone can replace you. If you did proper onboarding and if you got to step away and go on vacation for three weeks, what's your system, you should have people in there that are cross-trained, they can just follow a system so that the sales process doesn't slow up and all that. Okay, so one of the things this thing he talked about a lot that resonated with me was hiring. So figuring out what are your core values for your clinic? and not so much in skills, but in the things that just come naturally to somebody? Are they pessimistic? I don't want that person, are they lazy, you don't want that person either. So sometimes they just want to buy doesn't have much experience so that they can train them the way they want it.

You can't train passion. And so they do like a 30-day trial (onboarding), whether they have they find them from a gym or wherever they're, you know, the front desk, they got a 30-day trial, and they're not 30 days. They're gonna they don't expect you to know what you're doing right there. Like,