The Actuation Zone
Your Decisions Are Irrational–And You Don’t Realize It
February 10, 2011
(http://actuationzone.com/images/hersh-shefrin.jpg)Hersh Shefrin, Professor of Finance at Santa Clara University's Leavey School of Business, and author of The Management Illusion is a pioneer and leading expert in the area of behavioral finance. Professo
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