A Brighter Web | Grow your business with digital marketing
Latest Episodes
Special Announcement: A New Podcast Format
After 60 episodes of the Brighter Web podcast, we're changing things up. Starting in 2024, we're bringing guests to the show and talk about digital marketing topics. We'll be back in a few months with
Optimizing Website Conversions to Grow Your Business
Theres no shortage of digital metrics to measure, but conversions are perhaps the most important. These are the actions that actually help your business to grow. But how do you measure and improve yo
10 Ways to Monetize Your Digital Marketing Content
The internet is about far more than just making moneybut thats certainly something you can do. Content creators have found plenty of ways to earn income from the digital stuff they make.This list i
Creating an Effective Marketing Budget
Effecitve marketing requires an investment. For a business, this means creating and spending a marketing budget. But how much should you spend on marketing, and what return should you expect? Theres
Capitalizing on Networking Events for Marketing Growth
Digital marketing is useless without personal connections and word-of-mouth referrals. But is networking played out or ripe for you to take advantage of? It all depends on your approach.How does net
Our 6 Least Favorite Marketing Channels
There are plenty of great and effective digital marketing channels, but there are just as many bad ones. Or at least good channels that tend to be used poorly by lazy marketers. These are our six leas
Building Your Business Marketing Stack
Technology can make marketing easier for your business. The various software tools your company uses for marketing combine to make a marketing stack. But what tools should you use and how do you build
The 7 Top Skills Every Marketer Must Have
Weve talked about several skills marketers need in previous podcast episodes. Now, lets bring it all together and give an overview of the seven most important skills we all need to hone. Which ones
How Guest Contributions Can Extend Your Marketing Reach
Creating your own marketing channels is a valuable practice. However, you can reach new audiences and gain extra credibility by sharing your content on other peoples platforms. These guest contributi
B2B vs B2C: Why They’re More Similar Than You Think
Marketing has no shortage of acronyms, and B2B and B2C are two of the most important. These represent two large business categories, however, theyre not as different as you might think. Listen in as