A Brighter Web | Grow your business with digital marketing

A Brighter Web | Grow your business with digital marketing


Latest Episodes

Special Announcement: A New Podcast Format
December 21, 2023

After 60 episodes of the Brighter Web podcast, we're changing things up. Starting in 2024, we're bringing guests to the show and talk about digital marketing topics. We'll be back in a few months with

Optimizing Website Conversions to Grow Your Business
December 07, 2023

Theres no shortage of digital metrics to measure, but conversions are perhaps the most important. These are the actions that actually help your business to grow. But how do you measure and improve yo

10 Ways to Monetize Your Digital Marketing Content
November 23, 2023

The internet is about far more than just making moneybut thats certainly something you can do. Content creators have found plenty of ways to earn income from the digital stuff they make.This list i

Creating an Effective Marketing Budget
November 09, 2023

Effecitve marketing requires an investment. For a business, this means creating and spending a marketing budget. But how much should you spend on marketing, and what return should you expect? Theres

Capitalizing on Networking Events for Marketing Growth
October 26, 2023

Digital marketing is useless without personal connections and word-of-mouth referrals. But is networking played out or ripe for you to take advantage of? It all depends on your approach.How does net

Our 6 Least Favorite Marketing Channels
October 12, 2023

There are plenty of great and effective digital marketing channels, but there are just as many bad ones. Or at least good channels that tend to be used poorly by lazy marketers. These are our six leas

Building Your Business Marketing Stack
September 28, 2023

Technology can make marketing easier for your business. The various software tools your company uses for marketing combine to make a marketing stack. But what tools should you use and how do you build

The 7 Top Skills Every Marketer Must Have
September 14, 2023

Weve talked about several skills marketers need in previous podcast episodes. Now, lets bring it all together and give an overview of the seven most important skills we all need to hone. Which ones

How Guest Contributions Can Extend Your Marketing Reach
August 31, 2023

Creating your own marketing channels is a valuable practice. However, you can reach new audiences and gain extra credibility by sharing your content on other peoples platforms. These guest contributi

B2B vs B2C: Why They’re More Similar Than You Think
August 17, 2023

Marketing has no shortage of acronyms, and B2B and B2C are two of the most important. These represent two large business categories, however, theyre not as different as you might think. Listen in as