We have several outstanding guests on this week’s special episode of Focus on Suppliers! IRI Worldwide kicks off our Candy and Snacks special with the latest trends in these categories. Greg Chandler, Executive Vice President, also talks about what is driving the growth in these categories and which channels are having the greatest impact. Bazooka Candy Brands shares advice on selling to different channels and how to optimize pack size, packaging, and more.
How to Reach the Hispanic Shopper
Next, Steve Patafie with Vilore talks through how to attract the Hispanic shopper. Did you know a fifth of Millennials in the U.S. are Hispanic? No matter what your category, this is a huge block of shoppers and an important demographic to connect with.
Align Your Sales Goals to Support Your Retail Partner
David McQueen JackLinks talks about how to identify opportunities in your category. Your sales goals should be crafted to benefit your retail partner. While outperforming your competitors seems like an obvious goal for any supplier, David brings up a good point: How does that benefit Walmart or Sam’s Club?
Hanna’s Candles joins this special episode with some Candy branded solutions to home fragrance.
Don Harris, former Walmart executive, joins us again for “The Heart of Business in Northwest Arkansas.” Open Avenues helps adults with disabilities in NWA by giving them real jobs. Tune in to find out how your business can support this outstanding group!
Focus on Suppliers broadcasts on KNWA-NBC every Saturday at 6:30 p.m. and Sunday at 5 a.m. If you don’t have time to watch the show, click below to listen to the full episode via podcast!