8th & Walton Retail Supplier Podcast

8th & Walton Retail Supplier Podcast


Outdoor Examples of Excellence What Can You Learn from Sporting Goods?

November 15, 2016

Join us this week on Focus on Suppliers for a bird’s eye view of the Outdoor and Sporting Goods category. Suppliers talk with Emmy award-winning journalist, Neile Jones, about best practices, common challenges and how to overcome them, as well as some innovative ways to engage with customers at shelf.
Where Have All the Hunters Gone?
Jessica Hendrix, President & CEO of Saatchi & Saatchi X, shares your weekly Millennial Fun Fact:  “Millennials make up just 5% of the entire hunting population — compared to Gen X at 8% and Baby Boomers at 12%.”
The main reason these Millennials choose to hunt, says Hendrix, “is because they want to be in control of their food source from start to finish.”
How can you use that information? Think about how that desire for control and transparency might apply to your brand. Knowing their motivation, how can your product facilitate the experience this demographic is seeking out? Most importantly: How will you communicate that to the Millennial shopper?
 
Other Featured Guests:
Shiver Shield, Rebecca and Brian McFarlane
Catfish Pro, Mike Baker
LA Darling, Mary Callender
BCS, Aaron Marshall
Hayseed Ventures – John James and Scott Andrews
Mercy Health – Clark Ellison