This week special guest Zoe Dunn joins the show to discuss Apple's shaky Apple Watch launch, how Mad Men is still alarmingly like current agency life, if agencies can evolve enough to survive the next 10 years, profitability vs. value, the sorry state...

After a 2 week spring break hiatus, the podcast returns with special guest Will Martino. This week we discuss the ways in which healthcare can seek to improve content marketing and storytelling, why UX is dying and what we need to do to save it,...

This week special guest Jack Barrette from WEGO Health stops by to discuss how patient influencers may be the key to finally achieving the goal of 'customer centricity', why brand teams are more voyeristic than engaged, the pitfalls of being an SMDB,...

This week special guest Tara Marsh stops by to discuss the current dynamics of gender roles in the advertising and marketing industries, Sheryl Sandberg's Lean In campaign and if it misses a larger point, the generational differences of how women are...

This week special guests Marc Monseau, Amanda Sheldon, and Jane Sarasohn-Kahn join the show to discuss their upcoming SXSW panel on privacy and HIPPA compliance in the digital age. In this episode we discuss the land rush for health...

Special guest Shwen Gwee joins the show to discuss the Apple Watch event, the announcement of Research Kit, why mobile devices will trump wearables for health information, why technology partnerships are the future for pharma, the evolution of the...

Special guest Mark McConaghy joins the show to discuss the unrealistic certanty that digital metrics provide, why old school CRM reports still rule the ROI roost, if small agencies have it better, the talent gap in pharma marketing, what...

It's our 2015 ePharmapalooza spectacular, with special guests Sean Hartigan, Zoe Dunn, and Christine Truelove. We discuss the sad state of the ePharma conference, how customer centricity is a myth, the lack of content curation for...

Special Guest John Mack from Pharma Marketing News joins the show to discuss the sorry state of mobile apps in pharma, the privacy and diagnosis implications of coding errors, "Dear Doctor" letters, how mobile can help patient compliance, how to...

Special Guest Marc Monseau joins the show to discuss the challenges pharma has with its reputation, being a knight of the reputation roundtable, John Oliver’s takedown of pharma, lessons learned from Comcast, why not doing social listening is...