Warwick Podcasts

Rob Carpenter (TNS Magasin) presents on the high tech methods used by TNS Magasin, a pioneer in the field of shopper behavioural research. One of a range of research techniques demonstrated included "eye tracking". Eye Tracking utilises an infra-red beam, shone into the back of the retina to track...

Professor Paul Jennings, WMG presents on the neuroscientific research his Experiential Engineering team undertake to analyse the end users experience of products within key public sectors. The automotive industry, looking at sound quality in vehicles including hybrids, public places, Civic Engineeri...

Professor Gemma Calvert, Chair of Applied Neuroimaging presents on the methods and technology that is enabling science to help marketers eliminate much of the risk in new product development. Demonstrating the potential to accurately predict and steer success in branding, advertising and packaging...

Rob Carpenter (TNS Magasin) presents on the high tech methods used by TNS Magasin, a pioneer in the field of shopper behavioural research. One of a range of research techniques demonstrated included "eye tracking" were demonstrated. Eye Tracking utilises an infra-red beam, shone into the back of th...

Professor Paul Jennings, WMG presents on the neuroscientific research his Experiential Engineering team undertake to analyse the end users experience of products within key public sectors. The automotive industry, looking at sound quality in vehicles including hybrids, public places, Civic Engineeri...

Professor Gemma Calvert, Chair of Applied Neuroimaging presents on the methods and technology that is enabling science to help marketers eliminate much of the risk in new product development. Demonstrating the potential to accurately predict and steer success in branding, advertising and packaging...