VMC - Vascellari Media Channel

Episode: VMC #174 - Joseph Jaffe Joins the Conversation (Right Click > Save)

Remember the special outreach that we created with my marketing students for Joseph Jaffe?

Well, here’s Joseph’s answers to:

• How do you reach consumers without making them feel like they’ve been brainwashed?
• Will people miss the 30-second spot if advertising goes away….?
• Is there a better channel then the Internet?
• What about engagement through real feelings and emotions?
• What’s stopping/preventing organizations from joining the conversation?

After such a great video reply I had to keep joining the conversation…

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Once again, from me and my students… Thanks Joseph!

Andrea

Show Notes & Credits: Joseph Jaffe and his video reply, http://jaanikat.wordpress.com/ Jaanika Tõigast, http://hrokk.wordpress.com Hille Rokk, http://mariviiard.wordpress.com/ Mari Viiard, http://krispol.wordpress.com/ Kristina Põldots, http://kristiinajuurikas.wordpress.com Kristiina Juurikas, http://piret125.wordpress.com/ Piret Kuusik, http://zychon.wordpress.com/ Petri Foudila, http://kirsikook.wordpress.com/ Merili Kuntu.