Trafcom News Podcast

In edition 108 of the Trafcom News Podcast, you’ll hear an interview with Sue Johnston of Waterloo-based It’s Understood, who explains how she categorizes communication styles into four personas: artisan, guardian, idealist and rational. Both in the workplace and in...

Why is content curation a hot topic, and why should you care? This 19-minute podcast explores what curation is, how individuals and brands can use it, which tools make it easy, and how to get started. Much of the content...

In this conversation with Barb Sawyers, we explore some of the ways in which organizations can use storytelling to engage employees and communicate important messages. A fellow member of IABC/Toronto, Barb is a writer and author of Write Like You...

If you’ve been within shouting distance of me within the last six months or so, you’ll know that my hot topic is storytelling in organizations, for both internal and external communications. In this quick 10-minute podcast, I talk about why...

I’m delighted to bring you these insights from renowned storyteller P.W. Fenton. He publishes the award-winning Digital Flotsam podcast, among others, and has a long history as a broadcast engineer, actor, photographer, musician, songwriter and video producer. I’ve learned a...

People in the business-to-business (B2B) world finally have a book about social media marketing just for them. In this 26-minute podcast, I interview Eric Schwartzman, co-author (with Paul Gillin) of Social Marketing to the Business Customer. My favourite sound bite...

I’ve been having fun answering questions about podcasting posed by students in my friend Joan Vinall-Cox’s Documentary Scripting class at the University of Toronto (Mississauga). In this 21-minute podcast, I answer some of those questions. Around the 14-minute mark, you...

Happy New Year! I hope you had a wonderful holiday season. I did, until I came down with the flu. I’m grateful my voice is back; I’m sure my energy level can’t be too far behind. Many of you enoyed...

An interview with Ann Handley and CC Chapman Here's something special for the 100th edition of this podcast: an interview with Ann Handley and CC Chapman, authors of the newly released book, Content Rules. You can download the MP3 file...

Do you struggle with writing? Do you find it hard to get your thoughts on paper? Or are your readers struggling with your writing? In either case, you’ll want to hear this conversation with Barb Sawyers of Sticky Communication, author...