Trafcom News Podcast

An interview with Ann Handley and CC Chapman

Here's something special for the 100th edition of this podcast: an interview with Ann Handley and CC Chapman, authors of the newly released book, Content Rules.

 
You can download the MP3 file for this podcast directly by clicking here, or you can subscribe through iTunes. Or you can listen with this player below:

Here are the show notes:

00:01 Intro and welcome

01:06 About Ann Handley and CC Chapman, authors of Content Rules

02:55 The content rules are actually guidelines; you need content to differentiate yourself online; WHY and HOW to develop compelling content – that’s what the book is about

04:00 The 11 rules are a great starting point for understanding content

04:44 Book also features a how-to section and case studies (or ideas to steal)

04:55 What about people in organizations who say that have no interesting or sharable content? 

06:10 Content curation; find content you think your customers will like; you become the filter; add your own insights; ask questions of your customers

06:42 Ask customer service; talk to your customer-facing people to get content within your organization

07:00 You have to get out of your office; show, don’t tell

07:50 Your customer’s story is your story

08:01 Content Rules devotes a separate chapter to B2B; everyone always asks about B2B

10:00 Case studies in book are pulled from all walks of life; you can make content on any budget

10:40 More about curation within the organization

13:25 About the book tour; check the Content Rules site for details

14:42 Let the authors know if you want them to come to your city

16:42 In their book, CC and Ann point readers to other resources, such as Steve Garfield’s Get Seen, etc.

18:00 Donna asks you a favour: What topics would you like to hear on the next few editions of the Trafcom News Podcast?

18:27 Comments are always welcome! Where to send comments: email to Donna AT Trafcom DOT com or post a message to the Trafcom News Podcast blog

Look for the Trafcom News Podcast on Blubrry.com. Theme music is "Beneath Your Surface" by the Elisabeth Lohninger Quartet from the Podsafe Music Network