Trafcom News 107: Content curation |
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Why is content curation a hot topic, and why should you care? This 19-minute podcast explores what curation is, how individuals and brands can use it, which tools make it easy, and how to get started. Much of the content... |
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Trafcom News Podcast
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Trafcom News 108: What’s your communication style? |
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In edition 108 of the Trafcom News Podcast, you’ll hear an interview with Sue Johnston of Waterloo-based It’s Understood, who explains how she categorizes communication styles into four personas: artisan, guardian, idealist and rational. Both in the workplace and in your personal life, it pays to know your type! And speaking of workplace, Sue’s new book, Talk to Me: A User’s Guide to Workplace Communication, will be published in February 2012. For now, please listen to this chat with Sue in the player below, and refer to the graphic at the bottom of the post. Trafcom News Podcast 108: Communication Styles by donnapapacosta Or you can download the file here or subscribe to this podcast in iTunes. Here are the show notes: 00:01 Introduction and welcome 01:20 Why communication styles are important 03:00 Sue Johnston’s explanations of the four communication style personas: artisan, guardian, idealist, rational; see her website for more information and tools 09:55 After you’ve discovered your own style, how can you determine someone else’s style? 16:40 About Sue’s book, Talk to Me: A User’s Guide to Workplace Communication 18:01 Send comments to donna AT trafcom DOT com. Visit the Trafcom News Podcast blog. Look for the Trafcom News Podcast on Blubrry.com. Theme music is "Beneath Your Surface" by the Elisabeth Lohninger Quartet from Music Alley
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Trafcom News 106: Tips for storytelling within organizations |
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In this conversation with Barb Sawyers, we explore some of the ways in which organizations can use storytelling to engage employees and communicate important messages. A fellow member of IABC/Toronto, Barb is a writer and author of Write Like You... |
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Trafcom News Podcast 105: Why organizational storytelling matters |
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If you’ve been within shouting distance of me within the last six months or so, you’ll know that my hot topic is storytelling in organizations, for both internal and external communications. In this quick 10-minute podcast, I talk about why... |
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Trafcom News Podcast 104: Insights on storytelling with P.W. Fenton |
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I’m delighted to bring you these insights from renowned storyteller P.W. Fenton. He publishes the award-winning Digital Flotsam podcast, among others, and has a long history as a broadcast engineer, actor, photographer, musician, songwriter and video producer. I’ve learned a... |
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Trafcom News Podcast 103: Social Marketing to the Business Customer |
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People in the business-to-business (B2B) world finally have a book about social media marketing just for them. In this 26-minute podcast, I interview Eric Schwartzman, co-author (with Paul Gillin) of Social Marketing to the Business Customer. My favourite sound bite... |
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