CT Expert Insights
Toolkit 02-25-14 - Ditch the Pitch
Ditch the Pitch author Steve Yastrow tells us why listening carefully to a potential or existing customer and engaging in a spontaneous conversation with them is far more productive than a rehearsed pitch. Yastrow offers tips on how to make conversations about clients instead of you and he discusses his six tips for mastering improvised persuasion. In our "Top Takeaway for Your Small Business," John Duoba recaps the critical steps you can take to protect your business from natural disaster, theft and more.