The Tippingpoint

The Tipping Point Podcast

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Each podcast journeys into the world wide web, exploring various aspects of what makes people successful on the internet. We’ll cover almost anything. We’ve learned all about StuffedRobots, explored Twitter, learned about SpyFu, and had a lot of fun along the way.

In This Podcast

• Josh Cole
• Andrew Davis
• James Cosco
• Brad Schwarzenbach

This week on The Tipping Point: The New World

Today on the Tipping Point we’re getting out our trans-temporal spyglass-microscope hybrid and take a look at the future as it stands right now. Inbound marketing will never be the same.

Zeitgeist

Twitter is great at capturing moments, both insightful and painful.

Brad Schwarzenbach takes a look back at Twitter past, then uses it to envision his utopian future. But … decides to completely ignore the present.

Feature Story: Augmented Reality & Easter Eggs

Yelp's Augmented Reality Application - Called Monocle

Eric Singley, Yelp’s Product Manager who has been working on Yelp’s iPhone app, walks us through the augmented reality (AR) experience they’re bringing to the masses. Meanwhile, Darryl Jelley (DJ) from advertising agency Brand Content helps us explore the potential for AR in this new, information-enhanced world.

If you’d like to see the AR experience in action, here’s a great video showcasing the real-world experience.

Ray Ban is doing some cool stuff with AR — take a look at this virtual mirror!

Here’s a really amazing Lego in-store, augmented-reality experiment. Amazing stuff, huh?

Our Take

Jim Cosco explores internet memes with Jamie Wilkinson from Know Your Meme — what are they? how do they develop? and what could they mean to content marketers?

Read from the Web

Eric Sagalyn and Anita Roy Dobbs read from Popsci and Slippery Brick about future technological advances.

The Journey

Pilgrims vs. Internet — what more can we say? We party like it’s 1620 … not.

Music

• dotjot — Understood by Your Dad
• echoed — Atari
• Tenny — Just You and Me
• Tenny — Sometimes
• duckett — teru-bits
• lokey — the Night of the Sanidade Cameras

Editing Mastery

Jim Theodore edited this podcast, and it sounds great!