This year, Coca-Cola had a very popular campaign in “Share a Coke”. So who did they get to help print all the names on the sides of the bottles? HP had that honor. I talked with Doris Brown-McNally from HP’s Graphics Solutions Business about the campaign at HP Discover, the new artwork campaign starting and what that could lead to for businesses. The Target of “Share a Coke” Coke did a survey and found the “Tweeners” (between 8-18 years of age) did not know if they have tried a Coke before. They wanted to tailor a campaign around bringing that...(Visited 27 times, 1 visits today)