Geekazine

Geekazine


Coke and No Smile: Could “Share a Coke” Social Experiment Backfire?

July 06, 2014

A couple weeks ago, Coca-Cola created a new social campaign – sharing a coke with a friend. On the side of the bottle, they put different names for you to share a Coke with. But does this social thought work, or backfire for sales of Coca-Cola? Coke is a major soda manufacturer. For years they have been the #1 Worldwide brand. In 2011 that started to change as tech companies Microsoft and Google wedged their way to the top. According to Interbrand, Coke dropped to #3 in 2013. Its looking like Coke will be dropping again this year, too. One...(Visited 180 times, 1 visits today)