Episode 28 – On Turning Adversaries Into Allies with Bob Burg is a post from: The Sales Blog | S. Anthony Iannarino

What can I say about Bob Burg that you don’t already know from having read The Go Giver? I can tell you that I am happy to call him a friend and a mentor. I invited Bob back into the arena to share some ideas from his new book, Adversaries Into Allies: Win People Over Without Manipulation or Coercion. I ask Bob to share the difference between persuasion and manipulation, how to prepare for a conversation with an adversarial client, how own beliefs can help or harm us, and the role of empathy in dealing with nasty, foul people.

Show Notes

Bob Burg

Follow Bob on Twitter

Adversaries Into Allies Book (Free Chapter)