In an industry bursting at the seams with hopeful agents, the only way to capture attention is through differentiation. 

The problem is, while many of us think we’re setting ourselves apart, when it comes down to it, we’re offering the same so-called ‘value’ propositions as everyone else.

So, how can we truly separate ourselves from the crowd? What would it take to really stand in a league of our own in an over-saturated business?

In this episode, CEO of Your Home Sold Guaranteed Realty, Rudy Kusuma shares how he’s built a brokerage of distinction in the truest sense of the word.

Three Things You’ll Learn In This Episode 

- How to become synonymous with real estate through SEO

What can we do to ensure we’re not just the first, but even the second and third team to pop up when consumers in our area search for real estate? 

- One way to stand out from the very first listing presentation

Every agent arrives at a listing presentation with a CMA. How can we show up with something even more valuable? 

- Why we need to change the way we see iBuyers 

Are iBuyers really the foe we’ve been led to believe they are, or is there a way to leverage them in our teams?

Guest Bio- 

Rudy L. Kusuma is the CEO of Your Home Sold Guaranteed Realty. Rudy and the 25 teams under his Brokerage have sold over 5000 homes, totalling more than $1 BILLION in real estate transactions. 

Rudy is also a Best Selling author and co-author of several books, including among others Professional Performance 360 Special Edition: SUCCESS, alongside Richard Branson, Harvey Mackay, Dr Nido Qubei and Dr Ivan Misner. Rudy has been featured in Bryan Tracy’s TV show, The Real Estate Office of the Future. 

To find out more, go to:

https://yourhomesoldguaranteed.com 

The Soul of Success Volume 2

GOD In Business: Faith Is The Deciding Factor

Professional Performance 360: Special Edition: Success

Resources mentioned in this episode:

Team Building Podcast Episode - Cyrus Jaffrey

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything