The World Economic Forum in Davis called for a "fundamental reboot" of the economy. There's yet little agreement in how this will be executed, but a more people shaped approach to business seems as if it is going to be one essential part. This show reviews the findings of the 2009 Edelman Trust Barometer 2009, also presented at Davos. This suggested "Business leaders need to think differently about what it means to be a public company. No longer can their sole objective to be to maximise profits." So what is the role of trust in both the short and longer term? How are businesses going to have to change?, and what role will HR need to play in bringing this about? Talking HR is hosted by Krishna De and Jon Ingham and you can contact them with your thoughts and feedback about the show at talkinghrpodcast(at)gmail.com Edelman | Trust | Human Resources | Action planning | World Economic Forum