Sundog: The Podcast

Beyond the click, cost-per-conversion, lead generation, oh my! Businesses today need solid online marketing insights and stategic planning. Making sense of all that information can be a daunting task. Sundoggers Renee and Nate stop by to talk about the importance of online measurement and how it hel...

Many businesses know how to talk using social media, but relatively few know how to listen. On today’s show we take a look at the new tools being developed to help businesses listen to their customers through social channels...

Many businesses know how to talk using social media, but relatively few know how to listen. On today’s show we take a look at the new tools being developed to help businesses listen to their customers through social channels...

Enterprise-class web analytics without the enterprise-class price.  On today’s show, members of our Customer Insights team discuss their favorite features of Google Analytics...

With an average tenure of about 24 months, CMOs are increasingly dependent upon gathering reliable ROI data to substantiate their marketing investments.  Our Sundogger panel takes an in-depth look marketing ROI and explains why you should care...