Sounds Profitable

Sounds Profitable


Latest Episodes

SXM Q1 Podcast Growth, ✈️ Travel Advertising Surges, & More
April 30, 2024

Here's waht you need to know for today in the business of podcasting: SiriusXM has posted their Q1 earnings report, Pierre Bouvard covers the 24/18/58% rule, travel advertising is taking flight, brand

March's Top Podcast Advertisers, Growing YouTube Shorts, & More
April 29, 2024

Here's what you need to know for today in the business of podcasting: Magellan AI's top podcast advertisers of March, YouTube Shorts advertising revenue is trending upwards, the IAB predicts social vi

Spotify Has Left the IAB, Podcast Adspend Grows in UK, & More
April 26, 2024

Here's what you need to know from this week in the business of podcasting: Spotify has left the IAB,That Was Usups the cadence on rewatch podcasts, IAB UK shares data on podcast growth, a new listen

Podcasts Rival TikTok in Japan, Acast's Annual Report, & More
April 25, 2024

Here's what you need to know for today in the business of podcasting: Otonal has published a new survey of podcast usage in Japan, Acast has a new annual report, YouTube's CPO talks video podcasting,

UK Podcast Adspend Growth, Avoiding Marketing Fatigue, & More
April 24, 2024

Here's what you need to know for today in the business of podcasting: IAB UK's new ad spend report shows podcast spend increased 23% y-o-y, Signal Hill Insights debuts new benchmark study for branded

That Was Us: Dialing in the Rewatch
April 24, 2024

What does capturing the existing fanbase of a recently-ended program look like in podcasting? We speak with actors Mandy Moore, Sterling K. Brown, and Chris Sullivan, who are launching as an episode-b

Spotify's Q1 Earnings, Podcasters to Cover UK Election, & More
April 23, 2024

Here's what you need to know for today in the business of podcasting: marketers underestimate creative's impact on sales effect, podcasters chosen for UK general election coverage, CoHost publishes ne

Spotify Leaves IAB, GroupM Reclassifies YouTube, & More
April 22, 2024

Here's what you need to know for today in the business of podcasting: Spotify is no longer in the IAB, GroupM to reclassify some YouTube ad revenue as CTV instead of digital, Global is launching Dax I

Sports Fans Love Audio, Creator Funding Surges, & More
April 19, 2024

Here's what you need to know for this week in the business of podcasting: U.S. creator funding surges, advertising space for the opening and closing Olympic ceremonies is sold out, The Sports Audio Re

UK Election Advertising, SXM Sports Audio Study, & More
April 18, 2024

Here's what you need to know for today in the business of podcasting: how UK podcasts navigate the country's election cycle, the latest on Sirius XM's upcoming Sports Audio Report, and James Chandler