SEM Synergy on Cranberry.fm
Latest Episodes
How to Earn a Featured Snippet
Featured Snippets are a great way to stand out on a search engine results page. Bruce Clay, Duane Forrester, Kristi Kellogg and Virginia Nussey share their top tips on how to earn a coveted Featured Snippet at the top of the SERP. From including long tail
How to Earn a Featured Snippet
Featured Snippets are a great way to stand out on a search engine results page. Bruce Clay, Duane Forrester, Kristi Kellogg and Virginia Nussey share their top tips on how to earn a coveted Featured Snippet at the top of the SERP. From including long tail
Pro SEO Tools Are More Affordable Than Ever
Digital marketers are technophiles who love a good tool to save time, get results, prove value and save money. The SEOToolSet suite that Bruce Clay, Inc. developed and uses for clients every day is now more affordable than ever. SEOToolSet 6.1 launched th
How to Optimize for Google Home Now
Google unveiled its voice-activated smart home system, Google Home, at a press conference this month. With Google Home, you can search, order dinner, book a car and so much more. But how is Google choosing what car service to off you when you make your re
Where Social Media is Headed: Leading Social Media Marketers Talk Snapchat, Twitter, Live Video & More
Each fall, social media leaders Lisa Buyer, Jabez Lebret, and Melissa Fach teach an all-day social media masterclass at the search, social media and affiliate marketing conference Pubcon in Las Vegas. These three social savants sat down with SEM Synergy h
Keeping Content Fresh and Up-to-Date
If you want content that ranks high and is highly engaging, it's critical to keep it up to date. The most successful sites spend quite a bit of time and money investing in content — content, after all, is how you demonstrate expertise, authority and trust
Principles of Influence
Dr. Robert Cialdini, author of “Influence,” is one of the most widely known and read social psychologists. “Influence” lays out six principles of marketing: reciprocity, commitment, social proof, authority, liking and scarcity. Earlier this month, he cam
The Penguin Update: Adjusting Your Expectations
Digital marketers have been waiting two years for a Penguin update — that's a long time to wait, especially if you're anticipating a rise in traffic and revenue when the update hits. Bruce Clay's advice? Adjust your expectations. Unless you you've gone be
Why Linkless Mentions Matter for SEO
We talk a lot about links in the SEO industry – but what about mentions without links? Do those matter? That’s exactly what Bruce Clay, Duane Forrester, Virginia Nussey and Kristi Kellogg discuss. Linkless attribution, or linkless mentions, are very valua
Why Linkless Mentions Matter for SEO
We talk a lot about links in the SEO industry – but what about mentions without links? Do those matter? That’s exactly what Bruce Clay, Duane Forrester, Virginia Nussey and Kristi Kellogg discuss. Linkless attribution, or linkless mentions, are very valua