BluePower

Radio--Bankrupt In 6 To 12 Months!

By Jerry Del Colliano

There's a reason radio executives are talking gibberish and not making any sense even as their industry fights for survival.

Come on.

Sales shortfalls can be solved.

Programming inadequacies can be fixed.

New media and mobile content can be our fast friend -- not that complicated.

If we know this, why don't the radio CEOs know it?

And the answer is -- they do, but their problems are much bigger than increasing sales or getting ratings.

Radio is over -- not because sales and programming can't be fixed -- but because the station's can't service the debt consolidators gleefully took on to put their groups together.

To complete this piece..click here to go to Inside Music Media.

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