RED Podcast - The Marketing Podcast for Experts

RED Podcast - The Marketing Podcast for Experts


Latest Episodes

Influencer Marketing – How to Make it Work for You [RED 294]
September 30, 2021

This podcast used to be known as "The Marketing Podcast for Influencers." Then the definition of "influencer" changed to mean people like Kim Kardashian. Nothing wrong with Kim Kardashian, but this po

50% of Your Customers Will Be Pissed – So What? [RED 293]
September 09, 2021

You've heard the saying, "People buy from those they know, like, and trust."  I'll also add, "People buy from those they agree with." And never has the "agree with" part of this been so prevalent. We'

The Costs (and Benefits) of Exclusivity [RED 292]
September 04, 2021

Joe Rogan has an exclusive deal with Spotify. Lots of people do. Is it worth it? Maybe for Joe Rogan, because he got paid a lot of money, but his guests aren't getting the boost from his podcast that

The Wrong Call [RED 291]
August 23, 2021

What happens if you say something that later comes back to be wrong? What happens when the stakes are so high that something you said (and believed) pulls you off the air? That happened to a nationall

Hooker vs. Wife [RED 290]
August 13, 2021

Expectations are fine for relationships, as long as the parties involved are on the same page. For example, I expect to pay for a drink at the coffee shop, but I don't expect to pay for one when visit

Pre-Selling Yourself (and Your Products) w/ Dave Jackson [RED 289]
August 11, 2021

You've probably heard the saying about college professors, "Publish or perish."  Like it or not, the same could be said about experts. And fortunately, we're in a world where getting out information o

Oops! I Was Wrong! w/ Jeff Sanders [RED 288]
July 27, 2021

You take a risk any time you share a message, especially if you lean in to something. What happens if you say something that later comes back to be wrong? This happened to a local (but nationally-know

How to Sell Your Expert Knowledge via Udemy w/ Mike Adams [RED 287]
April 28, 2021

There is a lot of junk "information" online and some sites seem to have more of them than others. Whether you're looking at a free site, like YouTube, or a paid site, like Udemy, chances are that you'

3 Steps to Longevity for Your Expert Business [RED 286]
March 08, 2021

On , I talked with John Jantsch of Duct Tape Marketing about his longevity in the "expert business." On this episode, I'm going a bit deeper into three of the concepts we discussed: Point-of-View Con

Long-Haul, Self-Reliant Entrepreneurship w/ John Jantsch [RED 285]
March 02, 2021

I started my company in 1995, while I was still in college. I didn't think much of it at the time, but knew I didn't like working for somebody else and that I wanted options. I'm still here, but there