PRSA Conference Coverage on WebmasterRadio.FM
Description: Coverage of The Public Relations Society of America, the world's largest organization for public relations professionals. Interact with leaders in the Public Relations arena with in-depth interviews,
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Bob Garfield on Positioning of Public Relations |
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Bob Garfield shares some afterthoughts following his PRSA 2009 International Conference presentation on how the mass media–mass marketing symbiosis is dead and how public relations as an industry is better positioned than most. |
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