ROI of the Press Release |
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Laura Sturaitis showcases what is new with Business Wire, including how they have reinvented the traditional press release. and she discusses her PRSA 2009 Panel presentation on the ROI of the press release... |
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PRSA Conference Coverage on WebmasterRadio.FM
Description: Coverage of The Public Relations Society of America, the world's largest organization for public relations professionals. Interact with leaders in the Public Relations arena with in-depth interviews,
Most Recent Post
Managing Public Relations |
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Eric Hill from research company MyMediaInfo discusses how his company arranges information of all parts of the public relations field in an easily digestible format. |
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Last 5 Posts
Integrated News Release Tracking |
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Vocus is a web-based software program that helps manage daily public relations activity with email solutions and SEO friendly press releases with PRWeb, and Kye Strance tells us about their integrated tracking system that monitors your public relations initiative... |
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Haagen Dazs Ice Cream Correlation with Honey Bees |
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Dave Chapman and Diane McIntyre give an overview on how they solved the Haagen-Dazs revenue slump with the campaign: Haagen-Dazs loves Honey Bees, plus they discusses how Honey bees products contribute to the ingredient to half of the flavors from Haagen-Dazs... |
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Celebrity Public Relations |
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Rita Tateel talks about why celebrities are brands and how their endorsements reflect the brands they work with.She also addresses celebrity to brand paring to increase return on investment... |
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PHD Jonathan Slater |
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Jonathan Slater PHD was a speaker at PRSA where he addressed campaigns course for students and instructors to assist in learning to become a public relations professional... |
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