Podcast Episode 27 : Mobile Conversion Tracking Made EasyGoogle has proven itself time and again to be one of the best friends advertising could possibly have. Off-line activities such as buying done in stores or even visits alone may soon be tracked. It

Podcast Episode 26 : You Get Even Better Data with Facebook ReportsFacebook is not the 800 pound gorilla in the parlor; it is the one ton gorilla in the whole darn house! This social media platform has been at the heart of advertising almost since the day

Podcast Episode 25 : Target the Crowd with Custom Audience of FacebookThere are a number of social media platforms that will attract a select audience. Pinterest will probably always be something that the ladies enjoy, and Google+ will be a place where a

Podcast Episode 24 : This Ain’t no Party, This Ain’t No Disco. Adwords is Important!Let’s all admit something: social media marketing is fun! Forget about all of the data and numbers crunching, the ability to get precise information about demographi

Podcast Episode 23 : Awfully Big Changes to Ad RankChange really is the only constant in this world and that includes advertising campaigns. If you are comfortable with the way Google determined Ad Rank, you have to accept that things changed radically se

Podcast Episode 22 : Get a Handle on the Account with the Right MetricsThe conversion rate is the old war horse of online advertising. It has a strong connection with cost per acquisition and that spells cash. The account manager should be aware of a give

Episode 21 : Bad Data, Poor Decisions  Be Careful What You WatchNobody in their right mind wants to do shoot in the dark advertising. There is simply too much chance of poor figures and wasted money to arbitrarily post an advertisement and see what h

Episode 20: Your Ad Tests are Going to Need Solid MetricsTight budgets and stiff competition don’t leave much room for mistakes. Those are probably the greatest reasons why AD testing is so important. It takes away some of the uncertainty and allows an

Episode 19: Developing a PPC Bidding Strategy? The Basics MatterAdvertising mavens love to talk about strategy and of the nuances used to get things perfectly right. That’s great for academic discussions and perhaps a few white papers, but most people i

Episode 18: CPA Bidding Can be Even More Effective for YouGoogle CPA bidding definitely has its good points but unfortunately the benefits can be very short-term. The bidding conducted will be useful but when the statistics are new then the bids have to b