Reports from the Asylum

Suzanne Skyvara asked me to post the recording from the Women in Consulting (WIC) North Bay/Marin �??Generating Business Results and Dollars From Social Media�?� panel on September 16, 2009 so she could provide members with a link to it. Here�??s the description of the panel:

You�??re on Facebook, dive into the Twitter stream every day and are LinkedIn.  Now what?

The panel of speakers at the WIC Marin/North Bay September meeting takes you beyond the basics of social media and will give you actionable ideas for helping your clients achieve greater business success.  End result:  more revenue for you.

We�??re going through a huge experimental phase as companies try to figure out the value of social media.  Some companies see great ROI while others fail.  How can you help your clients be among the winners?

Our panel represents an exciting cross-section of leading-edge practitioners in the area of social media. They each have hands-on experience working with diverse organizations �?? and the stories to make their experience come alive.  One is just 15 years old and will give you insights into the teenage market and a window into future consumer behavior.

WIC member and recognized social media authority, Celeste Bishop, will moderate the panel.

Our panelists are:

Sorel Husbands Denholtz�??A social media strategist and online community manager, Sorel�??s clients include the California Academy of Sciences, ConferenceHound, GreenMadeSimple, Heallio, PayParade and America SCORES Bay Area.   Sorel used social media tools to help generate excitement and anticipation for the grand opening of the new California Academy of Sciences and has driven sell-out attendance at the Nightlife event there in February this year.

Robin Frank�??Robin consults with a wide range of companies: retail, banking, clean/greentech, and B2B�??helping them establish cost-effective Social Media programs that increase marketing ROI and foster broader and deeper customer engagement and education. Current clients include The Gap, Barclays Global Investors, Lightscoop, and the Larta Institute.

Generating Business Results and Dollars from Social Media

View more documents from Robin Frank.

Sam Levin�??Sam Levin is currently an on-air podcast technology and entertainment host for Cool Mac/Tech Picks. He is also a consultant in the emerging technology industry. Sam is the former Cofounder of the Stanford Mac Users’ Group, a key special interest (Mac) group representing one of Apple’s first Consortium-based Universities.

Get Social

View more documents from Sam Levin.

Special Guest Presenter:

Daniel Brusilovsky �??at just 16 years old, Daniel is already an Internet entrepreneur, media producer, and student in Silicon Valley.  He is the Founder/CEO of Teens in Tech Networks, a network of sites that help teens publish their content online, Marketing Manager for live mobile video streaming startup Qik, and a writer for the influential Silicon Valley blog, TechCrunch.

WIC Presentation

View more presentations from Daniel Brusilovsky.

Of course, all of that looks much more orderly than the actual event, as you�??ll hear when you listen to the recording. There were some interesting case studies and some useful tools mentioned, but I would have put Daniel first: he was the only one who actually attempted to define social media, and for most of the audience, that would have been the right place to start.

The panel opened with the SocialNomics Social media Revolution video, which I trimmed out of the audio recording because all you hear is the background music. I�??m including it here to give you the appropriate setup.

And, finally, the recording you�??ve been waiting for since you read the headline. Click to play or right-click the �??Download�?� link and select �??save link as�?� or �??save target as�?� depending on your browser.