PIO Social Media Training

The United States Army has just published their Social Media Handbook. The Handbook covers a variety of topics including:

• Social media standards for Army Leaders
• Checklist for operations security
• Checklist for setting up a social media presence
• Using social media in crisis communications

What I found most interesting was this part from under Using social media in crisis communications:

The best course of action is to leverage already existing social presences. It is important to have a regularly updated channel of communication open between the organization and the key audiences before the crisis hits so they know not only where to find you online, but know that they can trust the information they get.
- US Army Social Media Handbook, January 2011

Now if I didn’t know better, I would say that they have been reading this blog!

What about your agency? Do you need a Social Media Handbook?

Related posts:

1. Article on Social Media Use for Crisis Communication
2. Social Media Use by Emergency Response Organizations During #atlflood
3. Social Media Policies Are A Best Practice For Emergency Services