Six Pixels of Separation - The Twist Image Podcast
Mitch Joel
Montreal, Quebec
Description: Consumers have been so in control. Consumers have never been so powerful. Six Pixels Of Separation helps unravel the complex new world of Digital Marketing.
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SPOS #339 - Marketing Is Dead According To Bill Lee |
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Welcome to episode #339 of Six Pixels Of Separation - The Twist Image Podcast. When the Harvard Business Review posted the article, Marketing Is Dead, by Bill Lee, my heart sunk. I wrote my own, passionate, rebuttal to this ridiculous claim (you can read it right here: Marketing Is Dead). Lee's post generated a lot of attention and over six hundred comments. I wasn't alone in the rebuttals and, since the post went live in August of 2012, there is still conversation about the issue. I reached out to Lee, who is not just a contributor to the Harvard Business Review, but the head of the Customer Reference Forum and the author of, The Hidden Value Of Customers. He was gracious and willing to come on to the podcast to push, prod and debate the contents of his article even further. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #339 - Host: Mitch Joel.
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #339 - Host: Mitch Joel. Tags: advertising podcast bill lee blog blogging brand business book customer reference forum david usher digital marketing facebook harvard business review itunes marketing marketing blogger marketing is dead marketing podcast online social network podcast podcasting social media the hidden value of customers |
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