Neanderthal Marketing Radio Show

Featured Topic: Traci shares her thoughts on why a recent “innovation” from Molson Coors was likely inspired by a drunken frat party, and why folks looking for refunds from the recent Skechers FTC ruling should get a mandatory thump on the head before they collect their check.

We’re coming off a long weekend, so I’ve kept it short and sweet. Look for How the Heck and Epic Fail to return next week!

Links Mentioned in this Episode:

Miller Lite Punch Top Can
http://www.prnewswire.com/news-releases/miller-lite-wants-to-know-how-will-you-punch-it-148689505.html

FTC Advertising Guidelines – http://business.ftc.gov/documents/bus35-advertising-faqs-guide-small-business

Skechers Refund Request Page – http://www.ftc.gov/bcp/cases/skechers/index.shtm

What is a Church Key? – http://en.wikipedia.org/wiki/Can_opener#Church_key