Neanderthal Marketing Radio Show

Ep. 55 – Truth in Advertising: I’ll Drink to That!

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Neanderthal Marketing Radio Show

Traci Hayner Vanover

Fort Wayne, IN

Description: Rock your business without reinventing the wheel!

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Ep. 55 – Truth in Advertising: I’ll Drink to That!

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Featured Topic: Traci shares her thoughts on why a recent "innovation" from Molson Coors was likely inspired by a drunken frat party, and why folks looking for refunds from the recent Skechers FTC ruling should get a mandatory thump on the head before they collect their check. We're coming off a long weekend, so I've kept it short and sweet. Look for How the Heck and Epic Fail to return next week! Links Mentioned in this Episode: Miller Lite Punch Top Can http://www.prnewswire.com/news-releases/miller-lite-wants-to-know-how-will-you-punch-it-148689505.html FTC Advertising Guidelines - http://business.ftc.gov/documents/bus35-advertising-faqs-guide-small-business Skechers Refund Request Page - http://www.ftc.gov/bcp/cases/skechers/index.shtm What is a Church Key? - http://en.wikipedia.org/wiki/Can_opener#Church_key
NMX and Nab Show, Las Vegas, April 2015