Success can be its own worst enemy, which is why smart marketers mix it up and shift strategies to take advantage of new partners and new approaches. But what are useful guidelines to follow when choosing and vetting a DSP, and how many is too many?

Whether you want to amplify your personal brand or promote your company to potential talent, video interviews can be transformational. But the real impact comes when the only obstacle to what we can achieve is our imagination and not technology (or b

As an app marketer, you have a clear goal: to design the optimal ad experience that will engage your audience and growth your revenues in the process. How can you best monetize your audience with ads? What are the metrics to watch? Where should ads a

Restaurants and retails brands are learning to leverage purchase data to understand, predict and influence how their customers make their buying decisions. These insights allow them to create personalized messaging and marketing initiatives that driv

Nothing makes people click on an ad faster than a smart and compelling call-to-action. But message ad copy has to be more than strong and enticing. It should fit what your customer is looking for when they get to your landing page. More importantly,

Bot fraud—perpetrated by automated software agents capable of interacting with content, advertising and offers in a human-like way—is growing in size and sophistication as cybercriminals shift attacks and tactics from online to mobile. To prepare mar

Artificial Intelligence (AI) is a buzzword, but get past the hype and the ability of AI to sift through data, which has grown beyond the ability of humans to process it, represents a huge business benefit. But don’t think you need a mammoth task to g

App marketing campaigns stand or fall on the strength of mobile ad creatives. But your entire business will fail if your app doesn’t deliver compelling value in the first place. How do you develop an app that inspires your users? When should you pivo

The developer conferences from Apple and Google were accompanied by a string of announcements and an avalanche of news, but what do mobile marketers need to know and take back to the office? It’s a critical question (with no room for guess-work), and

How to balance brand and performance marketing — the pull between telling a compelling story consumers can connect with and a more numbers-driven strategy — is an age-old question, and we get some fresh, new answers from Vishal Korlipara, Growth Mark